CAPE 10

“How do you offer hope when words often fall short?”

Together with Squared Circle, we created a Christmas campaign for the non-profit foundation Cape 10, focusing on the often-taboo topic of mental health among children and adolescents. The concept was sensitive, authentic, and intentionally contrasted glossy seasonal narratives. The campaign mobilized people to donate therapy sessions and brought a hidden issue into the heart of society.

I was responsible for the motion design and animation of the campaign.